Influence on Principal Recruitment and Selection †MyAssignmenthelp.co

Question: Discuss about the Influence on Principal Recruitment and Selection. Answer: Introduction The recruitment procedure of a company includes various steps such as attracting talented candidates, analysing their qualification, selecting them for the right position and retaining them for a long time. These steps get affected by different external and internal factors which create problems for human resource department, such as legal requirements, inflation, diversity issues, change in technology and organisational image. In modern times, it is necessary for organisations to recruit talented employees because it influences the development of such company. This report will analyse different factors which creates recruitment challenges for Coles Supermarkets. Further, different human resource management theories will be provided in the report for addressing the recruitment issues. Coles is an Australia supermarket corporation which operates in retail and consumer services industry, and the company is owned by Wesfarmers Limited. As per Kumar (2008), the organisation has more than 800 supermarkets throughout Australia, and they employ more than 100 thousand employees. The net revenue of the corporation was more than AU$33 billion in 2016 financial year. The company received around 3000 to 5000 offline job applications in a week, and the recruitment targets of the enterprise are more than sixty thousand candidates annually. The company also uses online platforms to hire new employees (Wright Lund 2003). The hiring procedure of Coles Supermarket gets influenced due to various internal and external elements. Following are few challenges faced by human resource department of Coles. There are different economic factors in Australia which affect the recruitment procedure of a company. For example, during the stage of inflation, the loving cost for the employee's increases in the country. As per Price, Bailey Pyman (2014), in inflation, corporations are requiring to provide high salary packages and benefits to their employees. Most of the people did not prefer to work for supermarkets in such situations because of the low pay grade. The human resource department faces difficulties in attracting the talented and service-oriented candidates to the organisation. Demand and Supply of Workers Coles has more than 100 thousand employees in different departments, and their annual target for recruitment is around 60,000 employees. According to Whitaker (2003), these numbers show the high demand for labour in Coles Supermarket. The overall rate of unemployment in Australia has hit record high rates in by raiding 5.9 percent in February of 2017. In supermarkets of the retail industry, the demand for workers remains considerably high, but the supply is low. One of the reasons for the shortage of employees is related to low population in Australia. The labour pool of Australia is also shrinking as the population is becoming old. Most of the aged people did not prefer to work in a supermarket because of it is a fast pace job, and the employees are required to have basic technical knowledge (Chew Chen 2008). The diversity and cultural difference in the industry affect the recruitment process, for example, is an American corporation outsourced its business activates to China than human resource department of China would be different from the organically one to ensure that all the employees with various culture can easily work together. It is necessary for corporations to promote diversity in between employees but many workers did not prefer to work with people of different background. In Australia, many companies discriminate against foreigners or aboriginal peoples, which affect the decision taken by human resource department in recruitment procedure (Shen, Chanda, Dnetto Monga 2009). While recruiting new employees and retaining them in the organisations, the human resource management has to comply with the regulations provided by government such as Fair Work Act. As per Barrett Mayson (2007), these rules ensure that large corporations did not take unfair advantage of the workers and protect them from the unsafe working environment. The regulations force corporations to provide minimum wages and facilities to the employees while retaining them in the organisations. Any changes or alteration in the policies of government can significantly influence the recruitment procedure of Coles. Technological Changes Most of the supermarkets are implementing modern technology in their stores for improving their customers services. Coles online is a service provided by the company which allows users to buy products online, and they get delivery at their house. As per Chavan (2009), while recruiting new employees, the candidates are required to have basic knowledge of technology and computers. Most people are not able to apply for the job because they do not possess technical expertise; most of them include aged peoples. Coles has various competitors in the market such as Woolworths, Aldi and Kogen Pantry. As per Smith (2006), these organisations attract the talented employees of other corporations by paying better salary and incentive packages. For retaining talented employees in the organisation, Coles has to pay higher wages and benefits to their employees. New employees recruitment also became difficult due to strong competition in between companies. Most of the people in Australia did not prefer to work in a retail industry which makes it difficult for HRM to attract talented employees. Retail or supermarkets are not the first choices for people which mean most of the workforce in supermarkets consists of unskilled or unmotivated employees. In a recent controversy, Coles found guilty of underpaying their employees which decrease the reputation of the organisation and due to such controversy, most people did not prefer to work for Coles (Schneiders, Millar Toscano 2017). Coles can implement an On the job training facility for their workers to improve their productivity and provide them knowledge regarding modern technology. This strategy can also benefit the company in recruiting aged peoples. Coles can employ aged people and provide them training regarding advanced technology which can fulfil the demand of labour in the corporation (Round 2006). Professional HR Department By employing profession experts in human resource department, Coles can determine the future changes in the retail industry and government policies. The expert opinions of HR department can assist the corporation in preparing better recruitment strategies which properly employment government regulations regarding employees welfare. The policies formulated by experts can be valuable for the hiring process of Coles (Kurnia Johnston 2003). Coles can implement strict guidelines for promoting diversity in their company; the HRM should provide equal opportunity to employees with different cultural backgrounds. The top-level management should ensure that a motive work environment is established for foreign workers. The company should also update their incentive structure into performance-based which can improve the productivity of employees (Hannon DNetto 2007). Conclusion In conclusion, the HRM of Coles faces various difficulties in recruitment procedure including diversity issues, government regulations, low employee rates, negative image of the company and strong competition. These problems create different problems for HRM which recruiting new employees. The corporation can adopt different HRM policies to reduce their problems in the recruitment process. For example, providing training to employees, establishing better incentive schemes, and hiring experts for future planning. These strategies can benefit the growth of Coles in Australia retail industry. References Barrett, R., Mayson, S. (2007). Human resource management in growing small firms.Journal of Small Business and Enterprise Development,14(2), 307-320. Chavan, M. (2009). The balanced scorecard: a new challenge.Journal of management development,28(5), 393-406. Chew, J., Chan, C. C. (2008). Human resource practices, organizational commitment and intention to stay.International journal of manpower,29(6), 503-522. Hannon, J., D'Netto, B. (2007). Cultural diversity online: student engagement with learning technologies.International journal of educational management,21(5), 418-432. Kumar, S. (2008). 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